How an SEO Agency in Mumbai Approaches Google Updates?

SEO agencies in Mumbai

Algorithmic changes by Google has brought about a considerable change in the way SEO is done. Any SEO agency is watchful of these changes since they are responsible for the performance of the websites of their clients. Updates in algorithms can penalize a website and ruin all the hard work that has been done by the agency. Here are some ways in which any reputed SEO agency in Mumbai approaches Google updates: -

Google Panda Update

The Panda algorithm largely centers around content quality, both at page and site level. It measures the quality of content posted in different websites. Contents which offer readers with natural readability, deepness and professional appeal are given precedence. SEO agencies in Mumbai which have been in the business over a couple of years ensure that no duplicate, thin content is available on the websites handled by them. They use the latest software to ensure that grammar and spelling mistakes are resolved prior to posting.

Their managers make sure that no information already existing in other articles indexed by Google is featured in these contents. They also take into consideration the apparent topical and domain authority, overall site design and experience of users.

Google Penguin Update

This update largely focuses on link profile quality at the site level. Agencies with a good understanding of SEO take into account the content factor also. They make it a point to ensure that the quality of their content, user experience, and link profiles are measured with other online marketing efforts. They also pay adequate attention to keyword targeting. They ensure that the search terms used by their target audience are used in their content. Therefore, these agencies can ensure that people have access to the most appropriate search results. They incorporate keyword research and the prescribed practices of on-page optimization recommended by Google into their SEO & content strategy.

Hummingbird Algorithm Update

This update was created to set inline Google’s search results closer to the search queries of users. The main emphasis was on the meaning behind words, which is also called semantic search. Agencies who know well about this update devise strategy to make sure that they answer the target audience’s questions in the best way possible.