Brand Monitoring: How to Use It to Grow Your Business

Every thriving company must put forth a lot of effort to keep its clients satisfied. To connect with their customers and satisfy their needs as needed, they must continuously design and create novel offerings. With the utmost professionalism and the finest client service, a business will occasionally suffer damage to its reputation as a brand.

You need a well-designed mechanism to handle the situation when a dissatisfied customer publishes a bad review online for all of the potential customers to see. Brand monitoring becomes important in this situation. You can lessen the effects of unfavourable customer feedback and contribute to the development of a positive online reputation by taking proactive measures to manage your reputation. 

Simply put, brand monitoring (also known as web listening) is the method for keeping track of various media outlets, including news, blog posts, video content, forums, reviews, and more, to find out where your brand has been mentioned. Brand monitoring covers the entire web, as opposed to social media monitoring (also known as social media monitoring), where you only pay attention to your social media coverage.

What Exactly Is Social Media Brand Monitoring?

The practise of following and keeping an eye on online discussions, mentions, and interactions regarding a specific brand or business is known as brand monitoring on social media. It involves actively monitoring social media platforms with tools like eClient to learn how the brand is perceived, what its clients are saying about it, and how well it is performing online.

Brand monitoring enables companies to comprehend the attitudes of their audience, spot emerging trends, respond to customer issues, and start making data-driven choices that enhance their brand image and ultimate online presence.


Brand Monitoring | Image Resource: mentionlytics.com

Why Is Brand Monitoring Necessary?

It's crucial to remember that two-thirds of people believe the internet to be a trustworthy source of data regarding an individual and/or company. In addition, over 97% of individuals will look up online reviews before choosing a local business to work with. Most of these prospective customers will be discouraged by the excess of negative reviews.

It's also important to remember that up to 94% of customers claimed that a negative review led them to steer clear of a company. Additionally, about 53% of consumers anticipate brand responses to unfavourable feedback within a week. However, 63% of respondents also claimed that companies never replied to their bad reviews. Finally, 45% of customers claim that if a company responds to bad reviews, people will be more likely to visit. So it is essential to have a brand monitoring tool and know what people are saying about your brand.

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