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Showing posts from September, 2023

A Complete Guide To Media Monitoring

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Due to the expansion of the World Wide Web, the rise of the Internet, and the increased accessibility of data throughout the last century, there has emerged an even larger requirement for media monitoring services. The availability of numerous media monitoring technologies has led to media monitoring becoming a computerised process. To track announcements and stay on top of any client-related news, public relations professionals commonly use media monitoring services. Media monitoring and analysing media coverage is a challenge that many PR professionals face on a daily basis. What is media monitoring? Media monitoring includes maintaining and observing stories that mention particular topics in media sources. Information gleaned from the media might be helpful for business, science, or industry. The media's reporting should draw from as many relevant sources as possible. Numerous programmes that monitor the media keep an eye on radio, television, print, and online social networking

Rising Fixed Deposit Rates: Is It Time to Break or Reinvent Your FD?

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The interest rates of FDs are rising which is good news for Fixed Deposit (FD) investors. The Reserve Bank of India (RBI) has hiked the rates to control the growing inflation. As the rates are rising should you break your FD and create a new one at a higher rate? FDs offer an option of premature withdrawal but there are a few points to consider. Most banks are offering an interest rate of 7-8% and some of the small financial banks are offering 9%. Banks are offering senior citizens higher interest rates than those of general people. Seeing these lucrative FD interest rates many people think of withdrawing their FD and reinvesting to get better returns.     You should consider getting an FD when the interest rate is higher if you have cash in your bank accounts.  FD withdrawal You will have to pay a penalty if you close an FD before its tenure ends. The penalty charges are in the range of 0.5% - 3% of the offered interest rate. Some banks charge 0.5% on withdrawal of FD up to ₹5 lakhs